Trading Crypto Currency: the Ideological Shaping of Consumer Financial Decision Making
We theorize the role of public (government, universities) and private (corporations, banks) institutions in the transformation of a new technology (bitcoin) from a market-undermining political instrument into a market-supporting object of consumer investment and speculation (blockchain).
Burcak Ertimur, Ela Veresiu, and Markus Giesler (2018) ,"Trading Crypto Currency: the Ideological Shaping of Consumer Financial Decision Making", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
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