Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
We examine financial decision-making from the perspective of consumers who have sought professional debt management counseling services and are voluntarily living on a reduced budget. We examine how consumers complying with professional advice distinguish wants from needs, subverting the definition of want by adopting the language of need.
Mary Celsi, Stephanie Dellande, Mary Gilly, and Russ Nelson (2018) ,"Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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