Silencing the Call of the Sirens
Building on previous research, this paper explores how commitment devices can help consumers make better financial decisions. I focus on in-the-moment decisions that may feel inconsequential in isolation, but accumulate into poor financial outcomes. Using some relative simple strategies, consumers can avoid the temptation to spend without feeling sacrifice.
Janet Schwartz (2018) ,"Silencing the Call of the Sirens", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Janet Schwartz, Tulane University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Visual Perceptual Research in Marketing
Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA
Communicating a Promise of Change: Visual Steps Enhance Process Imagery
Luca Cian, University of Virginia, USA
aradhna krishna, University of Michigan, USA
Chiara Longoni, Boston University, USA
In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information
Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA