Silencing the Call of the Sirens
Building on previous research, this paper explores how commitment devices can help consumers make better financial decisions. I focus on in-the-moment decisions that may feel inconsequential in isolation, but accumulate into poor financial outcomes. Using some relative simple strategies, consumers can avoid the temptation to spend without feeling sacrifice.
Citation:
Janet Schwartz (2018) ,"Silencing the Call of the Sirens", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Authors
Janet Schwartz, Tulane University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time
Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA
Featured
Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention
Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA
Featured
Bundle Variety and Preference: A Neuromarketing Study Using Event-Related Potentials
Ruyi Qiu, Tsinghua University
Xiaoang Wan, Tsinghua University