Silencing the Call of the Sirens
Building on previous research, this paper explores how commitment devices can help consumers make better financial decisions. I focus on in-the-moment decisions that may feel inconsequential in isolation, but accumulate into poor financial outcomes. Using some relative simple strategies, consumers can avoid the temptation to spend without feeling sacrifice.
Citation:
Janet Schwartz (2018) ,"Silencing the Call of the Sirens", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Authors
Janet Schwartz, Tulane University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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