Silencing the Call of the Sirens
Building on previous research, this paper explores how commitment devices can help consumers make better financial decisions. I focus on in-the-moment decisions that may feel inconsequential in isolation, but accumulate into poor financial outcomes. Using some relative simple strategies, consumers can avoid the temptation to spend without feeling sacrifice.
Janet Schwartz (2018) ,"Silencing the Call of the Sirens", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Janet Schwartz, Tulane University, USA
NA - Advances in Consumer Research Volume 46 | 2018
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
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Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia
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Juan Wang, University of Guelph, Canada
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