Silencing the Call of the Sirens
Building on previous research, this paper explores how commitment devices can help consumers make better financial decisions. I focus on in-the-moment decisions that may feel inconsequential in isolation, but accumulate into poor financial outcomes. Using some relative simple strategies, consumers can avoid the temptation to spend without feeling sacrifice.
Citation:
Janet Schwartz (2018) ,"Silencing the Call of the Sirens", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 288-292.
Authors
Janet Schwartz, Tulane University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation
Eunyoung Camilla Song, University of Florida, USA
Yanping Tu, University of Florida, USA
Rima Touré-Tillery, Northwestern University, USA
Featured
The Impact of Price and Size Comparisons on Consumer Perception and Choice
Jun Yao, Macquarie University, Australia
Harmen Oppewal, Monash University, Australia
Yongfu He, Monash University, Australia
Featured
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore