Assemblages of Denim: Transforming From Mundane to Remarkable Consumption Object
Mundane consumption is inconspicuous, invisible, are away from the consciousness of people, part of the habitual side of the daily life such as food or denim. In this study, we aim to show how denim transforms from ordinary to remarkable status by utilizing assemblage theory approach.
Eminegül Karababa, Mahmut Sami Islek, and Ufuk Ay (2018) ,"Assemblages of Denim: Transforming From Mundane to Remarkable Consumption Object", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 643-646.
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
NA - Advances in Consumer Research Volume 46 | 2018
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