Assemblages of Denim: Transforming From Mundane to Remarkable Consumption Object
Mundane consumption is inconspicuous, invisible, are away from the consciousness of people, part of the habitual side of the daily life such as food or denim. In this study, we aim to show how denim transforms from ordinary to remarkable status by utilizing assemblage theory approach.
Citation:
Eminegül Karababa, Mahmut Sami Islek, and Ufuk Ay (2018) ,"Assemblages of Denim: Transforming From Mundane to Remarkable Consumption Object", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 643-646.
Authors
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
Featured
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA
Featured
K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements
Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen