Format Neglect?: How Different Rank Claim Formats Influence Preference
This research documents the effect of numeric format on preference for ranking position information. Through five studies we demonstrate that for rankings involving less [more] than 100 items consumers react more favorably to numerical [percent] ranking formats. This occurs due to a phenomenon we identify as “format neglect.”
Citation:
Julio Sevilla, Mathew S. Isaac, and Rajesh Bagchi (2018) ,"Format Neglect?: How Different Rank Claim Formats Influence Preference", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 0-0.
Authors
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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