Assuming Ordinality: Best-To-Worst Inferences in Vertical Lists
This research shows that when presented with an unnumbered vertical list of items, consumers assume that these items have been ranked and listed in “best-to-worst” order of quality or performance. Across four experiments, we find that consumers infer ordinality from verticality even when explicitly informed that display order is non-diagnostic.
Mathew S. Isaac and SHAILENDRA PRATAP JAIN (2018) ,"Assuming Ordinality: Best-To-Worst Inferences in Vertical Lists", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 45-49.
Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA
NA - Advances in Consumer Research Volume 46 | 2018
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
Motion, Emotion, and Indulgence: How Movement Influences Consumption
Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint
The Self-Bolstering Effects of Repeated Affirmations over Time
Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA