I’M Just Trying to Help: How Volunteers’ Social Media Posts Alter Support For Charitable Organizations
We find that the facial expression a volunteer makes in a social media appeal for an organization impacts both perceptions of the volunteer and support intentions. Results show that humorous facial expressions lead to lower perceptions of volunteer sincerity and reduced likelihood of supporting the referenced charitable organization.
Michelle Daniels, Kirk Kristofferson, and Andrea Morales (2018) ,"I’M Just Trying to Help: How Volunteers’ Social Media Posts Alter Support For Charitable Organizations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 177-182.
Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada