I’M Just Trying to Help: How Volunteers’ Social Media Posts Alter Support For Charitable Organizations
We find that the facial expression a volunteer makes in a social media appeal for an organization impacts both perceptions of the volunteer and support intentions. Results show that humorous facial expressions lead to lower perceptions of volunteer sincerity and reduced likelihood of supporting the referenced charitable organization.
Michelle Daniels, Kirk Kristofferson, and Andrea Morales (2018) ,"I’M Just Trying to Help: How Volunteers’ Social Media Posts Alter Support For Charitable Organizations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 177-182.
Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA