I’M Just Trying to Help: How Volunteers’ Social Media Posts Alter Support For Charitable Organizations
We find that the facial expression a volunteer makes in a social media appeal for an organization impacts both perceptions of the volunteer and support intentions. Results show that humorous facial expressions lead to lower perceptions of volunteer sincerity and reduced likelihood of supporting the referenced charitable organization.
Michelle Daniels, Kirk Kristofferson, and Andrea Morales (2018) ,"I’M Just Trying to Help: How Volunteers’ Social Media Posts Alter Support For Charitable Organizations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 177-182.
Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss
Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA