Repeat Performances Decrease Consumer Perceptions of Authenticity

Though ample research documents the harmful consequences of morally offensive producer behavior, we propose that it can enhance judgments of producers’ creative output. Four studies demonstrate that a willingness to offend signals authentic producer motives for creative expression and an indifference to audiences, improving consumers’ evaluations of their work.



Citation:

Rachel Gershon and Rosanna Smith (2018) ,"Repeat Performances Decrease Consumer Perceptions of Authenticity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 57-62.

Authors

Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice

Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA

Read More

Featured

F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More

Featured

A Meta-Analysis on the Endowment Effect in Experiments

DANIEL SUN, University of Calgary, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.