C5. Krabby Patties, Kelp Chips, Or Kitkats?: Exploring the Depictions of Food Featured in Children’S Television Shows
Time spent watching TV may contribute to unhealthy eating, yet most studies only review food advertising. We examine food and beverage references within 64.5 hours of children’s television programs. Our results show prevalence of un-branded and less healthy food and beverages primarily as snacks. Ramifications for child obesity are discussed.
Citation:
Kathy Tian, Regina Ahn, and Michelle Renee Nelson (2018) ,"C5. Krabby Patties, Kelp Chips, Or Kitkats?: Exploring the Depictions of Food Featured in Children’S Television Shows ", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Kathy Tian, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada
Featured
O9. The Role of Numerical Identification in Customer Reaction toward Service Failure
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Featured
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore