Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production
This work finds that when consumers have “producer agency” (e.g. made on-demand), they disfavor products made with negative ethical attributes more than if they only had “consumer agency” (e.g. buying what is already in inventory). This effect is reversed when there are more positive ethical attributes (e.g. fair trade production).
Neeru Paharia (2018) ,"Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Neeru Paharia, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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