Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production
This work finds that when consumers have “producer agency” (e.g. made on-demand), they disfavor products made with negative ethical attributes more than if they only had “consumer agency” (e.g. buying what is already in inventory). This effect is reversed when there are more positive ethical attributes (e.g. fair trade production).
Citation:
Neeru Paharia (2018) ,"Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Authors
Neeru Paharia, Georgetown University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming
Featured
Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA
Featured
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA