Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production
This work finds that when consumers have “producer agency” (e.g. made on-demand), they disfavor products made with negative ethical attributes more than if they only had “consumer agency” (e.g. buying what is already in inventory). This effect is reversed when there are more positive ethical attributes (e.g. fair trade production).
Citation:
Neeru Paharia (2018) ,"Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Authors
Neeru Paharia, Georgetown University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Featured
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA
Featured
C2. The Bad Taste of Healthy Food Discounts
Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam