Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production
This work finds that when consumers have “producer agency” (e.g. made on-demand), they disfavor products made with negative ethical attributes more than if they only had “consumer agency” (e.g. buying what is already in inventory). This effect is reversed when there are more positive ethical attributes (e.g. fair trade production).
Neeru Paharia (2018) ,"Who Gets Credit? Who Gets Blame? the Role of Agency in Ethical Production", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Neeru Paharia, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada
Preferences for Insight and Effort Differ across Domains and Audiences
Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies