Market Structure and Firm Engagement in Divisive Political Issues
This work demonstrates under what conditions firms should take political positions (e.g. gun control) unrelated to their business. This research finds that it depends on how many players are in the market, and whether the firm is a first mover or a second mover.
Chris Hydock, Neeru Paharia, and Sean Blair (2018) ,"Market Structure and Firm Engagement in Divisive Political Issues", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA
M6. Approaching Negative Experience
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA