Market Structure and Firm Engagement in Divisive Political Issues

This work demonstrates under what conditions firms should take political positions (e.g. gun control) unrelated to their business. This research finds that it depends on how many players are in the market, and whether the firm is a first mover or a second mover.



Citation:

Chris Hydock, Neeru Paharia, and Sean Blair (2018) ,"Market Structure and Firm Engagement in Divisive Political Issues", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.

Authors

Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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