Market Structure and Firm Engagement in Divisive Political Issues
This work demonstrates under what conditions firms should take political positions (e.g. gun control) unrelated to their business. This research finds that it depends on how many players are in the market, and whether the firm is a first mover or a second mover.
Chris Hydock, Neeru Paharia, and Sean Blair (2018) ,"Market Structure and Firm Engagement in Divisive Political Issues", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media
Martin A. Pyle, Ryerson University
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management