Market Structure and Firm Engagement in Divisive Political Issues
This work demonstrates under what conditions firms should take political positions (e.g. gun control) unrelated to their business. This research finds that it depends on how many players are in the market, and whether the firm is a first mover or a second mover.
Chris Hydock, Neeru Paharia, and Sean Blair (2018) ,"Market Structure and Firm Engagement in Divisive Political Issues", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France
I10. Can Body Size Influence the Judgments of Warmth and Competence?
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada