Unintended Customer Consequences of Corporate Lobbying
This research investigates the role of corporate lobbying on customer satisfaction. Empirical analyses with an unbalanced panel of 164 publicly traded firms, tracked from 1998 to 2014, show that firm lobbying is significantly, negatively related to customer satisfaction.
Citation:
Gautham Vadakkepatt, Kelly Martin, Neeru Paharia, and Sandeep Arora (2018) ,"Unintended Customer Consequences of Corporate Lobbying", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
Authors
Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece
Featured
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
Featured
How Matte Product Surface Enhances Perceived Durability
Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore