Immigration, Abortion, and Gay Marriage – Oh My!
We report a series of studies shedding light on the recent rise in FPA (vs. CSR), how consumer political orientation influences responses to FPA, and how responses to FPA and CSR differ. Further, we demonstrate that FPA has disproportionately negative effects on willingness to pay (WTP) for a firm’s products.
TJ Weber, Chris Hydock, Jeff Joireman, and David Sprott (2018) ,"Immigration, Abortion, and Gay Marriage – Oh My!", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada
Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal
Isabelle Engeler, IESE Business School
Kate Barasz, IESE Business School