Immigration, Abortion, and Gay Marriage – Oh My!
We report a series of studies shedding light on the recent rise in FPA (vs. CSR), how consumer political orientation influences responses to FPA, and how responses to FPA and CSR differ. Further, we demonstrate that FPA has disproportionately negative effects on willingness to pay (WTP) for a firm’s products.
TJ Weber, Chris Hydock, Jeff Joireman, and David Sprott (2018) ,"Immigration, Abortion, and Gay Marriage – Oh My!", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)
Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University