Immigration, Abortion, and Gay Marriage – Oh My!
We report a series of studies shedding light on the recent rise in FPA (vs. CSR), how consumer political orientation influences responses to FPA, and how responses to FPA and CSR differ. Further, we demonstrate that FPA has disproportionately negative effects on willingness to pay (WTP) for a firm’s products.
TJ Weber, Chris Hydock, Jeff Joireman, and David Sprott (2018) ,"Immigration, Abortion, and Gay Marriage – Oh My!", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA