Immigration, Abortion, and Gay Marriage – Oh My!

We report a series of studies shedding light on the recent rise in FPA (vs. CSR), how consumer political orientation influences responses to FPA, and how responses to FPA and CSR differ. Further, we demonstrate that FPA has disproportionately negative effects on willingness to pay (WTP) for a firm’s products.



Citation:

TJ Weber, Chris Hydock, Jeff Joireman, and David Sprott (2018) ,"Immigration, Abortion, and Gay Marriage – Oh My!", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 149-153.

Authors

TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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