The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo
The third paper studies how voice assistants re-mediate consumer/brand interactions. The empirical study on amazon echo finds that voice assistants background visual clues and thus challenge consumers’ sense-making in purchase decisions. This paper outlines three consumer tactics in voice shopping FMCG products: (1) habitualization, (2) commodification, and (3) delegation.
Johanna Franziska Gollnhofer (2018) ,"The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 352-356.
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 46 | 2018
The Last Hurrah Effect: End-of-Week and End-of-Month Time Periods Increase Financial Risk-Taking
Xinlong Li, University of Toronto, Canada
Avni Shah, University of Toronto, Canada
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Melissa Ferguson, Cornell University, USA
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
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