The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo
The third paper studies how voice assistants re-mediate consumer/brand interactions. The empirical study on amazon echo finds that voice assistants background visual clues and thus challenge consumers’ sense-making in purchase decisions. This paper outlines three consumer tactics in voice shopping FMCG products: (1) habitualization, (2) commodification, and (3) delegation.
Johanna Franziska Gollnhofer (2018) ,"The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 352-356.
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 46 | 2018
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK