The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo
The third paper studies how voice assistants re-mediate consumer/brand interactions. The empirical study on amazon echo finds that voice assistants background visual clues and thus challenge consumers’ sense-making in purchase decisions. This paper outlines three consumer tactics in voice shopping FMCG products: (1) habitualization, (2) commodification, and (3) delegation.
Johanna Franziska Gollnhofer (2018) ,"The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 352-356.
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 46 | 2018
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA
Uncertain Reward Campaigns Impact Product Size Choices
Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA