The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo

The third paper studies how voice assistants re-mediate consumer/brand interactions. The empirical study on amazon echo finds that voice assistants background visual clues and thus challenge consumers’ sense-making in purchase decisions. This paper outlines three consumer tactics in voice shopping FMCG products: (1) habitualization, (2) commodification, and (3) delegation.



Citation:

Johanna Franziska Gollnhofer (2018) ,"The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: the Case of Amazon Echo", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 352-356.

Authors

Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer

Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong

Read More

Featured

A Model of Consumer Self-Regulation Failure

Keith Wilcox, Columbia University, USA

Read More

Featured

P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations

Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.