H11. Not For Me: Identity Needs and Consumer Interest in Different Types of Co-Creation
This research investigates the influence of identity needs on choices between different product designing routes (e.g. self-customization, crowdsourcing). Two experimental studies explore the influence of uniqueness and assimilation needs of individual consumers on selection of different product-designing formats. In future the role of moderating factors like expertise will be explored.
Lagnajita Chatterjee and David Gal (2018) ,"H11. Not For Me: Identity Needs and Consumer Interest in Different Types of Co-Creation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision
Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel