Decisional Conflict Predicts Myopia
Despite the centrality of conflict to understanding self-control, conflict is often not measured directly. We measured real-time conflict through participants’ mouse movements during an intertemporal choice task. Across four studies, conflict was correlated with the subjective difficulty of the decision, and conflict within these decisions predicted discount rates.
Paul Edgar Stillman and Melissa Ferguson (2018) ,"Decisional Conflict Predicts Myopia", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 800-801.
Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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