Decisional Conflict Predicts Myopia

Despite the centrality of conflict to understanding self-control, conflict is often not measured directly. We measured real-time conflict through participants’ mouse movements during an intertemporal choice task. Across four studies, conflict was correlated with the subjective difficulty of the decision, and conflict within these decisions predicted discount rates.



Citation:

Paul Edgar Stillman and Melissa Ferguson (2018) ,"Decisional Conflict Predicts Myopia", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 800-801.

Authors

Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Featured

H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products

Cheng Gao, Nanjing University
Chunqu Xiao, Nanjing University
Kaiyuan Xi, Nanjing University
Hong Zhu, Nanjing University

Read More

Featured

Consumers' Journey into Access-Based Consumption

Swapnil Saravade, University of Texas Rio Grande Valley
Lorena Garcia Ramon, University of Texas Rio Grande Valley
Jacob Almaguer, University of Texas Rio Grande Valley
Mohammadali Zolfagharian, Bowling Green State University
Hazel H. Dadanlar, University of Texas Rio Grande Valley

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.