Decisional Conflict Predicts Myopia
Despite the centrality of conflict to understanding self-control, conflict is often not measured directly. We measured real-time conflict through participants’ mouse movements during an intertemporal choice task. Across four studies, conflict was correlated with the subjective difficulty of the decision, and conflict within these decisions predicted discount rates.
Citation:
Paul Edgar Stillman and Melissa Ferguson (2018) ,"Decisional Conflict Predicts Myopia", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 800-801.
Authors
Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院
Featured
When do people learn more from others’ prosocial behavior? A meta-analysis of prosocial modeling effect
Haesung Annie Jung, University of Texas at Austin, USA
Eunjoo Han, Auckland University of Technology, New Zealand
Eunjin Seo, Texas State University
Marlone Henderson, University of Texas at Austin, USA
Erika Patall, University of Southern California, USA
Featured
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA