Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust in Online Shopping

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Citation:

Alberto Lopez, Rachel Rodriguez, Claudia Quintanilla, and Raquel Castaño (2018) ,"Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust in Online Shopping", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 889-889.

Authors

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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