Gaze Reflects Loss Aversion
By modeling individuals’ gaze traces on potential gains and losses while they decided whether to accept or reject gambles in an eye-tracking experiment, we demonstrated that loss aversion reflected the overweighting of information about potential losses relative to potential gains sampled during visual inspection of gambles.
Citation:
Feng Sheng, Arjun Ramakrishnan, Darsol Seok, Puti Cen, and Michael Platt (2018) ,"Gaze Reflects Loss Aversion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 945-945.
Authors
Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA
Featured
Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume
Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA
Featured
A Taxonomy of Opposition to Genetically Modified Foods
Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA