Gaze Reflects Loss Aversion

By modeling individuals’ gaze traces on potential gains and losses while they decided whether to accept or reject gambles in an eye-tracking experiment, we demonstrated that loss aversion reflected the overweighting of information about potential losses relative to potential gains sampled during visual inspection of gambles.



Citation:

Feng Sheng, Arjun Ramakrishnan, Darsol Seok, Puti Cen, and Michael Platt (2018) ,"Gaze Reflects Loss Aversion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 945-945.

Authors

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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