F3. the Dark Side of Happy Brands: a Case Study of Newport Cigarette Advertising
This qualitative study uses the tobacco industry’s consumer research, made public from litigation, to examine how happiness appears particularly applicable to hedonic consumption, such as smoking, even though products and brands pertaining to hedonic consumption may not ultimately be beneficial or healthy to consumers.
Timothy Dewhirst and Wonkyong Beth Lee (2018) ,"F3. the Dark Side of Happy Brands: a Case Study of Newport Cigarette Advertising", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
A1. Trusting and Acting on Chance Online
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia