Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision
Text-mining survey responses from Airbnb hosts (N = 25,290) revealed that 3 motivations (“to-earn-cash”, “to-meet-people”, “to-share-beauty”) drive their hosting behavior. Counter to the intuition that cash-motive makes them stay engaged, analysis on reservation history reveals that the two latter motivation-groups stay more engaged and have higher retention likelihood.
Citation:
Jaeyeon Chung, Gita Venkataramani Johar, Yanyan Li, Oded Netzer, and Matthew Pearson (2018) ,"Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.
Authors
Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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