Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision
Text-mining survey responses from Airbnb hosts (N = 25,290) revealed that 3 motivations (“to-earn-cash”, “to-meet-people”, “to-share-beauty”) drive their hosting behavior. Counter to the intuition that cash-motive makes them stay engaged, analysis on reservation history reveals that the two latter motivation-groups stay more engaged and have higher retention likelihood.
Citation:
Jaeyeon Chung, Gita Venkataramani Johar, Yanyan Li, Oded Netzer, and Matthew Pearson (2018) ,"Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.
Authors
Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery
Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada
Featured
When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
Featured
Born to Shop? A Genetic Component of Deal Proneness
Robert M Schindler, Rutgers University, USA
Vishal Lala, Pace University
Jeanette Taylor, Florida State University