The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
The sharing economy has transformed many consumers’ lifestyle over the last few years. We demonstrate that the salience of the sharing economy concept triggers a more accessible interdependent self-view, which subsequently increases consumers’ altruistic tendency (e.g., more willing to volunteer time and donate money to real charity organizations).
Ping Dong and Claire I. Tsai (2018) ,"The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada
NA - Advances in Consumer Research Volume 46 | 2018
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