How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising

We contrast the predictions from a theoretical model and from expert opinion with the results of a fundraising field experiment. A novel “giving-credit” matching intervention that was most strongly predicted to yield higher contributions, both by models of impure altruism and by professional fundraisers, performed significantly worse than standard matching.



Citation:

Indranil Goswami and Oleg Urminsky (2018) ,"How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.

Authors

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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