How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising
We contrast the predictions from a theoretical model and from expert opinion with the results of a fundraising field experiment. A novel “giving-credit” matching intervention that was most strongly predicted to yield higher contributions, both by models of impure altruism and by professional fundraisers, performed significantly worse than standard matching.
Indranil Goswami and Oleg Urminsky (2018) ,"How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards
Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
Repeat Performances Decrease Consumer Perceptions of Authenticity
Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA