How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising

We contrast the predictions from a theoretical model and from expert opinion with the results of a fundraising field experiment. A novel “giving-credit” matching intervention that was most strongly predicted to yield higher contributions, both by models of impure altruism and by professional fundraisers, performed significantly worse than standard matching.



Citation:

Indranil Goswami and Oleg Urminsky (2018) ,"How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.

Authors

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation

Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt

Read More

Featured

H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation

Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA

Read More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.