How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising
We contrast the predictions from a theoretical model and from expert opinion with the results of a fundraising field experiment. A novel “giving-credit” matching intervention that was most strongly predicted to yield higher contributions, both by models of impure altruism and by professional fundraisers, performed significantly worse than standard matching.
Citation:
Indranil Goswami and Oleg Urminsky (2018) ,"How Framing Donor Match As Collaboration Impacts Donation: the Importance of In-Context Field Experiments in Fundraising", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.
Authors
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
J1. The Effect of Identity Abstractness on Information Processing Styles
Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University
Featured
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK
Featured
Globalizing from the Periphery: The Role of Consumer Paratextual Translation
Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, University of Auckland, New Zealand
Itir Binay, Monash University, Australia