C10. Beyond Self-Control: a Field Exploration of the Interactive Effect Between Cue-Induced and Prospective Decision Making on Long-Term Weight Loss

This research goes beyond the episode-level self-control and examines how the cue-driven tendency interacts with the endophenotype underlying prospective judgment in shaping the longer-term dynamics of weight management.



Citation:

Wanyu Li, Laurette Dube, and Yu Ma (2018) ,"C10. Beyond Self-Control: a Field Exploration of the Interactive Effect Between Cue-Induced and Prospective Decision Making on Long-Term Weight Loss", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 917-917.

Authors

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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