C10. Beyond Self-Control: a Field Exploration of the Interactive Effect Between Cue-Induced and Prospective Decision Making on Long-Term Weight Loss
This research goes beyond the episode-level self-control and examines how the cue-driven tendency interacts with the endophenotype underlying prospective judgment in shaping the longer-term dynamics of weight management.
Wanyu Li, Laurette Dube, and Yu Ma (2018) ,"C10. Beyond Self-Control: a Field Exploration of the Interactive Effect Between Cue-Induced and Prospective Decision Making on Long-Term Weight Loss", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 917-917.
Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA
Deprivation of Control and the Phonetic Appeal of Brand Names
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Caroline Cuny, Grenoble Ecole de Management