C10. Beyond Self-Control: a Field Exploration of the Interactive Effect Between Cue-Induced and Prospective Decision Making on Long-Term Weight Loss

This research goes beyond the episode-level self-control and examines how the cue-driven tendency interacts with the endophenotype underlying prospective judgment in shaping the longer-term dynamics of weight management.



Citation:

Wanyu Li, Laurette Dube, and Yu Ma (2018) ,"C10. Beyond Self-Control: a Field Exploration of the Interactive Effect Between Cue-Induced and Prospective Decision Making on Long-Term Weight Loss", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 917-917.

Authors

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Best of Both Worlds: Androgyny in Consumer Choice

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.