J9. the Beautified Me Is Me: How Interdependence Increase Usage of Beauty App
This research investigates when people are more likely to use photo-editing beauty apps and why. Two studies show that people with an interdependent (vs. independent) self-construal have higher intentions to use beauty apps because they see larger overlaps between their beautified selves and their true selves.
Citation:
Qin Wang, Andrea Morales, and Adriana Samper (2018) ,"J9. the Beautified Me Is Me: How Interdependence Increase Usage of Beauty App", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Authors
Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Featured
Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment
Daniel Walters, INSEAD, France
Gulden Ulkumen, University of Southern California, USA
Carsten Erner, FS Card
David Tannebaum, University of Utah, USA
Craig Fox, University of California Los Angeles, USA
Featured
P3. Cash Costs You: The Pain of Holding
J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia