The Last Hurrah Effect: End-Of-Week and End-Of-Month Time Periods Increase Financial Risk-Taking

Using a unique panel dataset of peer-to-peer lending loans, combined with a lab experiment, we find evidence for an end-of-period effect, whereby investors are more likely to invest in riskier loans at the end-of- week or end-of-month. These investments also have significantly worse returns relative to other days.



Citation:

Xinlong Li and Avni Shah (2018) ,"The Last Hurrah Effect: End-Of-Week and End-Of-Month Time Periods Increase Financial Risk-Taking", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-251.

Authors

Xinlong Li, University of Toronto, Canada
Avni Shah, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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