How Temporal Separation in Budgeting Affects Spending Behavior
Across four studies, we explore how temporal separation between budget setting and actual purchase affects spending behavior. We show that as the temporal separation increases, people are increasingly likely to overspend their budget, and this effect is driven by adaptation of the hedonic impact associated with the budget.
Citation:
Yuna Choe and Christina Kan (2018) ,"How Temporal Separation in Budgeting Affects Spending Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-252.
Authors
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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