How Temporal Separation in Budgeting Affects Spending Behavior
Across four studies, we explore how temporal separation between budget setting and actual purchase affects spending behavior. We show that as the temporal separation increases, people are increasingly likely to overspend their budget, and this effect is driven by adaptation of the hedonic impact associated with the budget.
Citation:
Yuna Choe and Christina Kan (2018) ,"How Temporal Separation in Budgeting Affects Spending Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-252.
Authors
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
C1. Promoting Subjective Preferences in Simple Choices During Sleep
Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University
Featured
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Featured
The Impact of Product Type on Disposal Intentions
MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey