A Slack-Based Account of Pain of Payment
We identify a novel influence on the pain of payment. We suggest that people are averse to decreases in financial slack, and we demonstrate that depleting one’s slack is painful. Further, we show that the more a mental account is associated with slack, the more painful it is to deplete.
Justin Pomerance and Nicholas Reinholtz (2018) ,"A Slack-Based Account of Pain of Payment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-251.
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
NA - Advances in Consumer Research Volume 46 | 2018
L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA