A Slack-Based Account of Pain of Payment
We identify a novel influence on the pain of payment. We suggest that people are averse to decreases in financial slack, and we demonstrate that depleting one’s slack is painful. Further, we show that the more a mental account is associated with slack, the more painful it is to deplete.
Justin Pomerance and Nicholas Reinholtz (2018) ,"A Slack-Based Account of Pain of Payment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-251.
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
NA - Advances in Consumer Research Volume 46 | 2018
Market Structure and Firm Engagement in Divisive Political Issues
Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA