A Slack-Based Account of Pain of Payment
We identify a novel influence on the pain of payment. We suggest that people are averse to decreases in financial slack, and we demonstrate that depleting one’s slack is painful. Further, we show that the more a mental account is associated with slack, the more painful it is to deplete.
Justin Pomerance and Nicholas Reinholtz (2018) ,"A Slack-Based Account of Pain of Payment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-251.
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
NA - Advances in Consumer Research Volume 46 | 2018
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University
Foods for Sharing: The Social Value of Handmade Foods
Xin Wang, Nanjing University
Chunqu Xiao, Nanjing University
Xingyu Duan, Nanjing University
Hong Zhu, Nanjing University