A Slack-Based Account of Pain of Payment
We identify a novel influence on the pain of payment. We suggest that people are averse to decreases in financial slack, and we demonstrate that depleting one’s slack is painful. Further, we show that the more a mental account is associated with slack, the more painful it is to deplete.
Citation:
Justin Pomerance and Nicholas Reinholtz (2018) ,"A Slack-Based Account of Pain of Payment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 247-251.
Authors
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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