I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr

Examining how people signal potential mates on Tinder and Grindr, males are more likely to use conspicuous consumption in their profiles when compared to women. However, in the homosexual community, males are actually more likely to display sexually suggestive pictures, and signs of physical fitness as opposed to conspicuous consumption.



Citation:

Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2018) ,"I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Featured

Financial Education and Confidence in Financial Knowledge

Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island

Read More

Featured

Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns

Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.