I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr

Examining how people signal potential mates on Tinder and Grindr, males are more likely to use conspicuous consumption in their profiles when compared to women. However, in the homosexual community, males are actually more likely to display sexually suggestive pictures, and signs of physical fitness as opposed to conspicuous consumption.



Citation:

Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2018) ,"I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action

Lena Pellandini-Simanyi, Università della Svizzera Italiana

Read More

Featured

E8. Perceptions of Out-Group Members: The Effects of Language Abstraction

Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK

Read More

Featured

N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.