I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr

Examining how people signal potential mates on Tinder and Grindr, males are more likely to use conspicuous consumption in their profiles when compared to women. However, in the homosexual community, males are actually more likely to display sexually suggestive pictures, and signs of physical fitness as opposed to conspicuous consumption.



Citation:

Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2018) ,"I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.