I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr
Examining how people signal potential mates on Tinder and Grindr, males are more likely to use conspicuous consumption in their profiles when compared to women. However, in the homosexual community, males are actually more likely to display sexually suggestive pictures, and signs of physical fitness as opposed to conspicuous consumption.
Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2018) ,"I11. Self-Presentation in the Mating Market: the Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.
Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
Motion, Emotion, and Indulgence: How Movement Influences Consumption
Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio