L14. Christmas Decorations in September – What Happened to Halloween? the Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
We propose that reminders of future events, such as holiday promotions, trigger prospective event markers which affect time perceptions and attitudes towards the promotion. In three studies we show that event-related markers decrease time perceptions, rendering early holiday promotions more acceptable, while unrelated event markers have opposing effects.
Chaumanix Dutton and Kristin Diehl (2018) ,"L14. Christmas Decorations in September – What Happened to Halloween? the Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
NA - Advances in Consumer Research Volume 46 | 2018
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Neeru Paharia, Georgetown University, USA
In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
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