L14. Christmas Decorations in September – What Happened to Halloween? the Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions

We propose that reminders of future events, such as holiday promotions, trigger prospective event markers which affect time perceptions and attitudes towards the promotion. In three studies we show that event-related markers decrease time perceptions, rendering early holiday promotions more acceptable, while unrelated event markers have opposing effects.



Citation:

Chaumanix Dutton and Kristin Diehl (2018) ,"L14. Christmas Decorations in September – What Happened to Halloween? the Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.

Authors

Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate

Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA

Read More

Featured

A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes

Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy

Read More

Featured

G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.