L14. Christmas Decorations in September – What Happened to Halloween? the Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
We propose that reminders of future events, such as holiday promotions, trigger prospective event markers which affect time perceptions and attitudes towards the promotion. In three studies we show that event-related markers decrease time perceptions, rendering early holiday promotions more acceptable, while unrelated event markers have opposing effects.
Chaumanix Dutton and Kristin Diehl (2018) ,"L14. Christmas Decorations in September – What Happened to Halloween? the Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
NA - Advances in Consumer Research Volume 46 | 2018
L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism
Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA
Family Consumption Experiences Across Generations
Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio