Consuming Products With Experiences: Why and When Consumers Want Mementos
The prevailing account for why consumers desire such mementos is that mementos provide memory-related benefits. This research expands the current conceptualization of mementos by advancing an additional novel explanation for why consumers desire mementos: mementos alleviate sadness that arises from the ending of a positive experience.
Charlene Chu and Suzanne Shu (2018) ,"Consuming Products With Experiences: Why and When Consumers Want Mementos", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 514-514.
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 46 | 2018
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne