Consuming Products With Experiences: Why and When Consumers Want Mementos
The prevailing account for why consumers desire such mementos is that mementos provide memory-related benefits. This research expands the current conceptualization of mementos by advancing an additional novel explanation for why consumers desire mementos: mementos alleviate sadness that arises from the ending of a positive experience.
Citation:
Charlene Chu and Suzanne Shu (2018) ,"Consuming Products With Experiences: Why and When Consumers Want Mementos", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 514-514.
Authors
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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