Consuming Products With Experiences: Why and When Consumers Want Mementos
The prevailing account for why consumers desire such mementos is that mementos provide memory-related benefits. This research expands the current conceptualization of mementos by advancing an additional novel explanation for why consumers desire mementos: mementos alleviate sadness that arises from the ending of a positive experience.
Charlene Chu and Suzanne Shu (2018) ,"Consuming Products With Experiences: Why and When Consumers Want Mementos", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 514-514.
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 46 | 2018
Divorcing the Market
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA