E4. Doing Good For Nothing: Motive Inferences From the Probabilistic Profits of Prosociality

We explore how the probability of profiting from prosocial behavior impacts perceived motive. Eight studies (N=3,557) demonstrate that agents whose prosocial actions may return large rewards but may also return nothing are evaluated more positively than those whose prosocial actions yield, small certain rewards of equal expected value.



Citation:

Ike Silver and Jackie Silverman (2018) ,"E4. Doing Good For Nothing: Motive Inferences From the Probabilistic Profits of Prosociality", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 928-928.

Authors

Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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