E4. Doing Good For Nothing: Motive Inferences From the Probabilistic Profits of Prosociality
We explore how the probability of profiting from prosocial behavior impacts perceived motive. Eight studies (N=3,557) demonstrate that agents whose prosocial actions may return large rewards but may also return nothing are evaluated more positively than those whose prosocial actions yield, small certain rewards of equal expected value.
Ike Silver and Jackie Silverman (2018) ,"E4. Doing Good For Nothing: Motive Inferences From the Probabilistic Profits of Prosociality", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 928-928.
Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada
Secrecy Prompts Nonconformity-Avoidance in Consumption Choice
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA