M4. How Consumption Experiences Create Value
Consumption experiences are the heart of consumer behavior. However, research in this area varies widely. We integrate prior literature to develop a conceptual framework of consumption experience. Our framework organizes the fragmented literature on consumption experience and identifies avenues for future research in investigating how consumption experiences drive value creation.
Gia Nardini, Melissa Archpru Akaka, Deborah MacInnis, and Richard J Lutz (2018) ,"M4. How Consumption Experiences Create Value", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
NA - Advances in Consumer Research Volume 46 | 2018
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