M4. How Consumption Experiences Create Value
Consumption experiences are the heart of consumer behavior. However, research in this area varies widely. We integrate prior literature to develop a conceptual framework of consumption experience. Our framework organizes the fragmented literature on consumption experience and identifies avenues for future research in investigating how consumption experiences drive value creation.
Citation:
Gia Nardini, Melissa Archpru Akaka, Deborah MacInnis, and Richard J Lutz (2018) ,"M4. How Consumption Experiences Create Value", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Authors
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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