J6. Cozying Up to the Kardashians: a Theory For Consumers' Affinity Towards Celebrity Gossip
The present research examines celebrity gossip consumption using the lens of compensatory consumption. Two experiments show that people exhibit an increased propensity to consume celebrity gossip after experiencing a psychological threat and such consumption has a restorative effect on their self-worth. These effects are moderated by the consumers’ trait self-esteem.
Jayant Nasa, Tanuka Ghoshal, and Raj Raghunathan (2018) ,"J6. Cozying Up to the Kardashians: a Theory For Consumers' Affinity Towards Celebrity Gossip", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA
NA - Advances in Consumer Research Volume 46 | 2018
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Jiaqi SONG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA
H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions
Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA