J6. Cozying Up to the Kardashians: a Theory For Consumers' Affinity Towards Celebrity Gossip
The present research examines celebrity gossip consumption using the lens of compensatory consumption. Two experiments show that people exhibit an increased propensity to consume celebrity gossip after experiencing a psychological threat and such consumption has a restorative effect on their self-worth. These effects are moderated by the consumers’ trait self-esteem.
Citation:
Jayant Nasa, Tanuka Ghoshal, and Raj Raghunathan (2018) ,"J6. Cozying Up to the Kardashians: a Theory For Consumers' Affinity Towards Celebrity Gossip", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 921-921.
Authors
Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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