L2. Wish List Thinking: the Role of Psychological Ownership in Consumer Likelihood to Purchase Or Remove a Product From an Online Wish List

Psychological ownership of products on a consumer’s wish list increases the likelihood of purchase and decreases the likelihood of removal from the wish list. This effect becomes curvilinear when the product has been on the wish list a long time or the wish list is publicly viewable.



Citation:

Christopher Groening, Jennifer Wiggins, and Iman Raoofpanah (2018) ,"L2. Wish List Thinking: the Role of Psychological Ownership in Consumer Likelihood to Purchase Or Remove a Product From an Online Wish List", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 907-907.

Authors

Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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