Meaningfulness in New Products: Conceptualization and Measurement
In this paper, we conceptualize meaningfulness in products and develop a measurement scale for assessing it. Drawing upon innovation adoption literature and consumer culture theory as well as four empirical studies, we propose that meaningfulness can be conceptualized as a four-dimensional construct: Novelty, usefulness, self-expression, and personal significance.
Citation:
Maria Sääksjärvi and Katarina Hellén (2018) ,"Meaningfulness in New Products: Conceptualization and Measurement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 0-0.
Authors
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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