Meaningfulness in New Products: Conceptualization and Measurement
In this paper, we conceptualize meaningfulness in products and develop a measurement scale for assessing it. Drawing upon innovation adoption literature and consumer culture theory as well as four empirical studies, we propose that meaningfulness can be conceptualized as a four-dimensional construct: Novelty, usefulness, self-expression, and personal significance.
Maria Sääksjärvi and Katarina Hellén (2018) ,"Meaningfulness in New Products: Conceptualization and Measurement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 0-0.
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
NA - Advances in Consumer Research Volume 46 | 2018
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Noah VanBergen, University of Cincinnati, USA
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
Emotional Volatility and Cultural Success
Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA