Paying to Purchase a Conversation Topic
Consumers pay a premium for self-expressive products, but will they also pay more for products that facilitate non-self-relevant conversations? In three experiments we find that consumers will purchase expensive products that have conversation-facilitating stories associated with them, but only if they can use the product to help them socially.
Citation:
Hillary Wiener and Joshua Wiener (2018) ,"Paying to Purchase a Conversation Topic", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 851-852.
Authors
Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
E5. Volunteer Motivations for Direct versus Indirect Service
Abigail Schneider, Regis University
Eric Hamerman, Iona College
Featured
M9. Exploring Historical Nostalgia and its Relevance to Consumer Research
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Featured
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University