Paying to Purchase a Conversation Topic

Consumers pay a premium for self-expressive products, but will they also pay more for products that facilitate non-self-relevant conversations? In three experiments we find that consumers will purchase expensive products that have conversation-facilitating stories associated with them, but only if they can use the product to help them socially.



Citation:

Hillary Wiener and Joshua Wiener (2018) ,"Paying to Purchase a Conversation Topic", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 851-852.

Authors

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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