Individual-Level Carryover-Parameters in Reference-Price Models
In reference-price models, so-called carryover-parameters capture consumers’ price memory for internal reference-price formation. Previous literature has ignored consumer heterogeneity for these parameters, while consumer research acknowledges individual differences in consumer’s ability to remember prices. We propose a model with individual-level carryover-parameters in reference-price formation to capture more realistic choice behavior.
Ossama Elshiewy and Daniel Guhl (2018) ,"Individual-Level Carryover-Parameters in Reference-Price Models", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 534-535.
Ossama Elshiewy, University of Goettingen, Germany
Daniel Guhl, Humboldt-University Berlin
NA - Advances in Consumer Research Volume 46 | 2018
G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Stigma at Every Turn: Exploring Bi+ Consumer Experiences
Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln
K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude
Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China