Individual-Level Carryover-Parameters in Reference-Price Models

In reference-price models, so-called carryover-parameters capture consumers’ price memory for internal reference-price formation. Previous literature has ignored consumer heterogeneity for these parameters, while consumer research acknowledges individual differences in consumer’s ability to remember prices. We propose a model with individual-level carryover-parameters in reference-price formation to capture more realistic choice behavior.



Citation:

Ossama Elshiewy and Daniel Guhl (2018) ,"Individual-Level Carryover-Parameters in Reference-Price Models", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 534-535.

Authors

Ossama Elshiewy, University of Goettingen, Germany
Daniel Guhl, Humboldt-University Berlin



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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