In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior

Hedonic consumption has been too often stigmatized as maladaptive and this prevailing negative view does not convey a complete picture. We show that freely experiencing hedonic consumption promotes non-monetary helping, as well as hypothetical and real charitable donations.



Citation:

Daniela Cristian, Bob Fennis, and Luk Warlop (2018) ,"In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 519-520.

Authors

Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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