In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Hedonic consumption has been too often stigmatized as maladaptive and this prevailing negative view does not convey a complete picture. We show that freely experiencing hedonic consumption promotes non-monetary helping, as well as hypothetical and real charitable donations.
Citation:
Daniela Cristian, Bob Fennis, and Luk Warlop (2018) ,"In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 519-520.
Authors
Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada
Featured
Individual-level Carryover-Parameters in Reference-Price Models
Ossama Elshiewy, University of Goettingen, Germany
Daniel Guhl, Humboldt-University Berlin
Featured
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration