Trust, But Verify: a Multi-Level Examination of Online Reviews and Persuasion Knowledge
This research examines data gathered from 22 depth-interviews through the lens of the Persuasion Knowledge Models to understand consumers’ development of persuasion knowledge and coping behaviors in the context of online reviews, not only at the review level but also at the platform and system-wide level.
Martin A. Pyle, Andrew Smith, and Yanina Chevtchouk (2018) ,"Trust, But Verify: a Multi-Level Examination of Online Reviews and Persuasion Knowledge", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 758-758.
Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow
NA - Advances in Consumer Research Volume 46 | 2018
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